Virtualism

Understanding semiotics through visuals

An interesting thread at which I have noticed images through the internet have again changed it meaning or should I say dynamic conversation associated with it's environment. This has its effect from factors such as comments between bloggers, the caption associated with certain images and the freguency of imagery occuring in search engines.

Semiotics is code for sending messages via signs & symbols. Semiotics is also how the receiver interprets the message. The swastika is commonly referred to Adolf Hitler and his time in power with the Nazi's. Many people instantly portray this a 
sign of hatred. However a Hindu, Buddhist or Jainism where
the symbol originated from would believe it is a symbol of
love and piece.

Semiotics is used a lot in advertisement. This is a clever tactic as the viewer then has to engage with the product to understand the hidden language that the image is trying to get across. The example to the right is insinuating that the cat after drinking the 
Pepsi is now skinny enough to fit inside the hole.